Coffee & Catch-Up on #PPC With Clix Marketing – Monday, July 14, 2025

From the Experts

There’s more drama with TikTok. There were reports that the app was going to have a standalone version for U.S. users, but TikTok refutes that.

OpenAI is releasing an AI-powered web browser that will rival Google Chrome. It’s set for a launch in the coming weeks.

If you need a fun read, check out this post from WordStream where they ask AI questions about PPC and grade its responses.

After all the talk about TikTok’s algorithm, how does the Instagram algorithm work in 2025?

Interested in using AI for personalized ad campaigns? Check out these tips.

Broad match vs. phrase match is an age-old debate amongst PPC professionals. Recent data shows that phrase match is becoming more expensive and broad match is gaining ground.

If you’re looking for some new ways to harness AI into your everyday workflows, read this post about how to train AI to help you.

Amazon’s Prime Day sales saw a 10% sales increase this year.

From the Channels

Microsoft Ads

How Publishers Can Get Started With Sustainable Ad Strategies

6 Sustainable Ad Strategies for Publishers to Drive Performance with Microsoft Monetize

Pinterest

Get certified as a Pinterest Media Planner

Pintereset Men’s Trend Report: How men are redefining masculinity through style, substance and self-care

Reddit

Introducing Recommendations in Reddit’s Ads Manager