There was a lot of AI-related news last week. We’ve rounded up some of the biggest headlines for you.
From the Experts
Did you know 90% of AI search traffic comes from desktop devices?
While we’re on the topic of AI, Google finally rolled out AI Mode to all U.S. users on Friday. This new search feature allows users to get comprehensive AI-based answers to searches. If you haven’t checked out AI Mode yet, here is what one industry writer is saying.
Google’s new AI tools provide advertisers with more tools than ever for ad creative creation, including tools that will help with brand control and consistency.
It’s likely President Trump will extend the deadline for TikTok‘s forced U.S. divestiture for a third time next week.
In the retail world, PayPal has a new tool for segmenting audiences based on purchases and Pinterest has announced a new partnership with affiliate shopping platform LTK.
From the Engines
YouTube
YouTube follow-on views optimization now available in Demand Gen campaigns
Elevate Your Campaign Performance With Opportunity Score
Microsoft
New custom report builder and other product updates for June
The 9 Defining Traits of Tomorrow’s B2B Marketing Superstar (Infographic)
