Here’s the latest industry news you might have missed last week in #PPC.
From the Experts
A lot came out of Cannes Lions this week – don’t miss the Channel news below with each channel’s announcements. You can also check out AdWeek’s Cannes Lions category for all of the details.
As expected, President Trump is giving TikTok another 90 days to find a U.S.-based partner.
Have you ever compared performance on short-form video versus blog-style posts on LinkedIn? Check out the experiment with the learnings on MarTech.
In the era of short-form video, YouTube reports that the format generates 200 billion daily views on the platform.
Google’s newest search function allows users to have spoken conversations with real-time search results in its AI Mode Labs experiment.
Advertisers with long or delayed sales cycles may have new forecasted metrics to utilize in Google Ads.
Amazon and Roku are uniting in a massive connected TV partnership that will reach an estimated 80 million U.S. households.
Is it time to rethink conversion-focused KPIs? Kirk Williams thinks so.
From the Channels
Google Ads
We’re bringing Google’s Commerce Media suite to brands and retailers.
Search LIve: Talk, listen, and explore in real time with AI Mode
Microsoft Ads
Meta
Remembering the Human: 5 AI takeaways from Cannes Lions 2025
