After a few weeks off, we’re back!
Let’s hop into what happened last week in the world of #PPC!
From the Experts
Analytics, Display, and Retargeting
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4: We all knew it was coming, but that doesn’t make it hurt any less. Universal Analytics will officially stop processing new hits on July 1, 2023.
10 Tips to Get More Out of Your Retargeting Campaigns: This post is full of ways to improve your retargeting campaigns. If you’re wondering about zero-, first-, second- and third-party cookies, there is a great graphic pertaining to that in this post.
Digital Advertising Isn’t the Problem Programmatic Is – Louder for Those In the Back: After a massive ad mishap involving Gannett and programmatic advertising, this is a great response to how programmatic and PPC are different.
Microsoft’s Automotive Ads get more placements, roll out globally: Microsoft has rolled out the open beta to all advertisers globally as of Wednesday!
Save time on negative keywords using the lowest common denominator method: This is a great way to make a time-consuming task a bit easier.
TikTok Launches New Ads Library Enabling You to Find the Best Performing Ads in a Range of Categories: If you’re newer to TikTok like me, you probably wonder what kinds of ads are performing the best for other advertisers. This new tool is very exciting for those of us who might be behind the curve on TikTok!
TikTok Storytelling: How to Stand Out From the Crowd: In addition to checking out the best performing ads within TikTok, check out these tips for how to tell your story in the best way possible on this app.
From the Engines