Happy first Monday of March, friends! Let’s hop into what you may have missed last week in #PPC!
From the Experts
Google Ads run different auctions for each ad location: An update to a Google document has some PPC pros wondering what changed and why advertisers weren’t notified.
Why You Should Use Conversion Values in Google Ads (+How To Do It!): Conversion values are one of our favorite ways to leverage Google Ads for our B2B clients. If you’re not doing this, check out this post to learn everything you need to know.
Instagram May Be Exploring a Separate Reels App: Meta might be getting even more aggressive in their attempt to take on competitor TikTok.
59% of Americans click on brands they know in Google results: Survey: Did you know that less than one-third of Americans click on the top-ranked result in their search engine results?
Does anyone still care about authenticity?: Ahead of TikTok’s 12-hour ban in the US, there was an odd trend of influencers sharing their deepest secrets. The author discusses what this trend meant from TikTok and advertisers.
The Impact of Cookie Consent Banners on Smart Bidding: What You Need to Know: Your cookie consent banners might be impacting your smart bidding strategies.
Survey: 42% of people say Google Search is becoming less useful: Younger generations turn to AI tools & their communities for information instead of Search engines.
From the Engines
Google Ads
Boosting your reach and performance with Google Display Ads
Microsoft Ads
From hype to execution: Why you need a conversational AI marketing plan now
TikTok
From Storytelling to Sales: Short and Long-Term ROI of TikTok Advertising
