Coffee & Catch-Up On #PPC With Clix Marketing: Monday, November 25, 2024

by Andrea Taylor | Nov 25, 2024 | Coffee & Catch Up | 0 comments

Happy holiday week, friends! Let’s hop into what you may have missed last week in PPC.

From the Experts

Pinterest Launches Holiday Campaign Hub: Check out these interesting offerings from Pinterest this holiday season!

DOJ seeks sale of Chrome in Google antitrust case: This could be a major shake-up in the digital marketing world since competition and transparency would inevitably increase.

New Meta Ad Features Just In Time For The Holidays: If you’re advertising on Facebook this holiday season, you won’t want to miss the addition of sitelinks, location-based ads, promo codes and updates to Reminder Ads.

Google Rolls Out First-Party Data Solution for Analytics Users: Google launched Customer Match beta which will allow advertisers to enhance remarketing using first-party cookies.

Cross-Channel Remarketing Campaigns: A Complete Guide: Use this guide to find success with your cross-channel campaign efforts in the major platforms.

Google AI Overviews ads seen on mobile search: Get a preview of what these new ads look like.

How to leverage Google Analytics 4 and Google Ads for better audience targeting: Bookmark this post for how to find success with GA4 + Google Ads.

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know: Like most channels, Meta’s advertising offerings are always changing. Check out this post for the latest updates to find success in the New Year.

Apple Begins selling News ads directly as its advertising ambitions grow: Apple has begun selling its own advertising inventory for Apple News for the first time. It was previously relying on third-party vendors to sell ads within the News app.

Google Ads Introduces “Conversation Started” Conversion Action: Good news for advertisers using message-based assets.