Coffee & Catch-Up On #PPC With Clix Marketing: Monday, October 28, 2024

by Andrea Taylor | Oct 28, 2024 | Coffee & Catch Up | 0 comments

Happy final Monday of October, friends! Let’s hop into the biggest and best headlines in #PPC last week:

From the Experts

Tips For Running Paid Media Campaigns In Highly Regulated Industries: It can be intimidating to run paid campaigns for heavily regulated industries like healthcare, politics and finance, but this post walks you through how to plan and execute campaigns successfully.

Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns: If you’re advertising on Meta, you’ll definitely want to make sure this new “feature” is toggled off in your accounts!

Google Ads unveils Page-specific Assets for Performance Max: This new feature will hopefully better align ad content with webpages in Performance Max campaigns.

How to Effectively Measure ROI in a Multi-Channel Marketing Environment: Here’s a quick reminder on how to integrate Google Ads and Google Analytics for the best picture of your ROI.

Meta’s Working With Hollywood Filmmakers To Develop Its Text-To-Video Tool: Meta is developing a “Movie Gen” AI tool which will allow users to create short video clips (up to 16 seconds) based on text. This could be a game-changer for companies with limited bandwidth and video capabilities in the PPC world.

PMax impression share: How to compares to Standard Shopping: The updates about PMax impression share you should know if you’re a B2C advertiser in Google.

5 Quick Ways to Optimize Your YouTube Ad Campaigns: YouTube advertisers, are you using these optimizations to keep your campaigns running their best?

Holiday Gift Guides Drive Long-Term Revenue: This author conducted an A/B/C test last season and the data show that holiday gift guides are a way to help shoppers, offer holiday promotions AND drive even more revenue than your normal website and/or product pages.