Let’s hop into what happened last week in the world of #PPC!
From the Experts
Where AI falls short in high-stakes B2B industries: Like many things in PPC, you can’t take a one-size-fits-all approach on AI in B2B marketing. Learn where human expertise trumps automation.
What Are the Top Retail Media Networks in 2025?: If you’re considering adding a new retail media network into the mix, don’t miss this post that includes everything to be mindful of as well as a list of the top 15 “solid and promising emerging players”.
Google brings negative keyword exclusions to Performance Max: Google advertisers are all saying “about time!”
CTV viewership rebounds to near pandemic-era levels: Both daily hours AND average sessions are on the rise.
78 Spellbinding Halloween Instagram Captions for Any Business: We love some good, punny, and seasonally-appropriate ad copy. This post doesn’t disappoint!
Google’s ‘About This Result’ Explained: Get more information about the organic results that you see on the SERPs.
How to Choose The Right Bid Strategy For Lead Generation Campaigns: This is Part 4 of a series all about value-based bidding in Google for lead gen marketers. A must-read if you’re in B2B!
Google Ads Tutorial: How to Leverage AI Video Enhancements: Video is never going away, but for some advertisers producing the content required is difficult and time-consuming. These smart automation features from Google can help.
Mastering Performance Max using scripts: We love Google Ads scripts! Learn how to best leverage scripts in Performance Max campaigns.
What YouTube learned by analyzing over 8,000 top ads: This was an interesting read all about the current trends in video advertising.
From the Engines
New features and controls of your AI-powered campaigns
Microsoft
3 surprising festive shopping insights you won’t want to miss
TikTok
How to measure campaign performance on TikTok
Snapchat
Your Brand Deserves Better than Last Click
