Coffee & Catch Up On #PPC With Clix Marketing: Monday, September 30, 2024

by Andrea Taylor | Sep 30, 2024 | Coffee & Catch Up | 0 comments

Let’s hop into everything that happened in the world of #PPC during the last full week of September!

From the Experts

3 Key Differences: Lead Generation vs. E-Commerce Performance Max Advertising: Struggling with Performance Max for lead gen campaigns? This post calls out the key differences to keep in mind when running P-Max for lead generation purposes.

Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event: Everything you need to know about the big Amazon Deal Days coming next week!

Are your marketing strategies cut out for peak season 2024?: Check out these top 5 strategies for finding success during the busiest time of the year for ecommerce brands.

Big Swings: Adapt Your Paid Search Strategy to Win This Election Season: The upcoming election + holiday season mean costs are likely on the rise for marketers of all kinds. Here’s how to prepare.

AI limitations in PPC: The human touch in Performance Max: This post discusses what marketers have been talking about for years: With the rise of AI, will marketers be rendered obsolete?

Marketing on Reddit: What you need to know: Reddit isn’t new, but the Ads Inspiration Library is a new feature you might want to check out. It offers a look at the site’s best-performing ads so that you can also find success. Bonus content: Links to the top Subreddits for marketers!

New Ecommerce Tools: September 26, 2024: This is a weekly rundown of companies offering services to marketers. Check it out to see if there are any opportunities for you.

Google’s Ads Data Hub: What you need to know: Learn how to utilize this new toolset to improve your Google Ads performance.

Forrester: Online ad tolerance rises while trust remains low: Younger generations are showing higher acceptance of brand messages and ads, but this shouldn’t be confused as brand trust. Check out the article to see more about this trend.