It’s hard to believe we’re already in the second full week of September! Check out what you may have missed last week:

From the Experts

According to Meta’s recent EU performance updates, Instagram is growing at 10x the rate of Facebook in the European Union.

Google Ads is offering advertisers less search term data than ever before. Use these tips to influence performance in the era of limited data.

It seems Google might be considering splitting YouTube from Google’s Search Partner Network.

How can marketers win customers this holiday season? MarTech says value and trust are key.

Gmail Ads are back. Google’s Demand Gen campaigns now let you run ads that look like emails in users’ inboxes, giving marketers a top spot in the Promotions tab.

Advertisers on Google will now receive regular updates about changes that impact ad auction costs.

If you’re running Performance Max campaigns in Google, don’t miss these updates to reporting.

From the Channels

LinkedIn Ads

The New Rules (and Playbook) for B2B Marketing Measurement

Meta

From Clicks to Carts: Three Tips to Maximize Performance During the Holiday Season