Happy April Fool’s day everyone! And welcome to Q2… no jokes or pranks here today. Just the recent industry news you may have missed last week in #PPC!

From the Experts

A career in digital advertising takes far more than a single skillset. This article showcases 5 undervalued skills (of a list that is much longer!).

Did you catch that Google updated their “Unfair Advantage Policy” recently? Probably not! Catch up on the announcement, what it means and what the industry is saying.

Those hard-to-find search terms for PMax campaigns are coming to a full Google Ads search terms report near you.

From the Engines

Google Ads

Get your beauty on with AI tools for clothing, makeup and more on Google Shopping.

Microsoft Ads

A full rundown of recent updates from MSFT including product feed news, PMax upgrades (yay LinkedIn Profile Targeting!) and more. 

Some forward-thinking tidbits from our friends at MSFT, including ads in Copilot, across console/mobile/pc. Check it out. 

Reddit Ads

From eMarketer – Reddit’s new tools targets the SMB segment directly.

LinkedIn Ads

Prepare for updates to the LinkedIn Ads campaign manager that includes campaign planning features, ad duplication tools, dynamic ad URLs & more.