The summer certainly hasn’t been quiet in digital marketing. Let’s hop into what you might have missed last week in #PPC!
From the Experts
Google Marketing Live was full of announcements this year. If you want a full recap, check out this post from Search Engine Journal that includes every update.
One of the GML updates we’re very intrigued by is the expansion of video ads in Performance Max campaigns.
As we continue to see the rise of AI-powered tools, Google and YouTube continue to capture users and clicks.
Have you tested Google’s In-Market Segments lately? Have you felt like your account doesn’t fit in any existing In-Market Segments? This is a guide worth bookmarking.
TikTok has also announced new ad options during its “TikTok World” event.
If you like search interest trends, Google shared a look at the interest around “NBA Finals”.
As the advertising world continues to adjust to AI, Meta is expanding AI ad control options so that advertisers have additional ways to define ad goals.
HubSpot announced a ChatGPT connector. There is excitement and concern for customer data and what this could mean for SaaS applications.
How many times have you asked yourself, “Should I pause this keyword?” – Check out this guide to keywords that aren’t converting and how to know when to pause them.
From the Engines
LinkedIn Ads
Making it Easier to Break Through the Noise and Get Results with Video
How LinkedIn’s CTV Ads are Redefining B2B Advertising Success
Microsoft Ads
Cracking the code: Deciphering consumer behavior in digital advertising
3 advertising strategies to turn consumer consideration into conversion
From generative AI to Gen Z: How brands can win the next digital shopping revolution
From clicks to conversations: How to win the moment of intent in the future of search advertising
Meta
Get More From Your Conversions: Introducing New Tools to Optimize for What Your Business Values Most
