Happy Tuesday, readers! Below is what happened last week in PPC.
From the Experts
How a Google breakup could change the PPC industry: There are challenges and opportunities on the horizon if Google is forced to dismantle the paid search landscape we’ve all known for so long.
Expectations for Cyber Five 2024 Across Google, Amazon, Meta and More: Check out this post for trends we can expect to see this Cyber Week.
Why B2B CMOs are frustrated with ABM platforms: An interesting read on potential frustrations from ABM platforms and alternatives to consider instead.
TikTok ban faces uncertain future under Trump’s return: What will happen to TikTok in America with Trump returning to the White House in January?
Instagram Expands Boosting to Include More Post Types: Boosted posts can now include GIFs and stickers. You do need a professional account to use these new features. If using music, you’ll be able to switch out a copyrighted song for one that is boost-eligible.
Google rolls out brand customization for Performance Max campaigns: Keep an eye on your Google campaigns for this new customization option.
Top AI Search Engine Features Compared: Take a look at all of the features available in AI-powered search engines.
Crafting Powerful (Yet Simple) LinkedIn Creative: Finding success on LinkedIn doesn’t have to mean recreating the wheel when it comes to ad creative. This author has many options that you can apply to your own campaigns.
From the Engines
Microsoft Ads
Copilot enhancements and other enhancements for November
