The advertising channels had a lot of updates last week that you won’t want to miss.
From the Experts
Google is piloting promo-focused budget tools that will allow advertisers more flexibility for promotions and cross-campaign efforts.
As we approach the holidays, Google continues to release new features that promise to boost year-end performance for both ecommerce and lead gen advertisers. But which features are worth testing?
Check out the latest Facebook Ads benchmarks across different industries from Wordstream.
New data shows that ChatGPT traffic is now edging out Google search in user engagement.
TikTok’s video editing app, CapCut, is rolling out new features in hopes of competing with Meta’s Edits app. One feature includes the ability to quickly share to LinkedIn.
From the Channels
Google Ads
Generate and scale creative assets with Google AI in Asset Studio
How leading retailers and brands are using Google Ads to win and retain customers
New ways to win over today’s consumer this holiday season
Get greater control and smarter optimization with AI Max as it expands globally
Microsoft Advertising
Holiday advertising that delights customers and drives results: Expert Q&A
Unlock the Power of LinkedIn’s Video Ads to Build Your Brand
TikTok
TikTok Search Ads Campaign: Unlocking incremental growth in the future of search
Meta
New Research: Understanding the Methodology and Applications of Meta Experiments
From culture to Conversion with Meta’s Brand Building Tools
How to make your brand unmissable this gifting season
Reddit’s first healthcare summit
Bringing News and Conversations Together with Reddit Pro tools for Publishers
Reddit powers growth for tech brands with Media Mix Modeling
