This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us!
We love sharing more about our team here at Clix, so please join us in continuing the warm welcome for Amanda Meli, our newest Account and Campaign Manager. Below is a Q&A so you can get to know Amanda more!
Q: How did you get started in the digital marketing field?
While in school I originally was studying psychology, but I had a change of heart. I still finished my degree in psychology but moved into the business program with a focus in marketing as well. As I got into higher level courses I noticed how much some of my psychology classes overlapped with my marketing courses and merged the two together to a projected career path in Digital Marketing which was a very up and coming field at the time in terms of PPC. I interned with a sustainable fashion company helping with their digital and design efforts, and at a full-service agency before taking an entry level position in sales and moved into marketing shortly after.
Q: What is your favorite part about the PPC industry?
I love that it’s always evolving. I know that my day to day will not be mundane and I love that it merges creativity and analytical strategy together
Q: Do you have a moment in your career you’re most proud of?
I’m a first generation college graduate in my family so I’m most proud to set that tone for future generations as a woman in an analytical role, and also be a woman who has worked in many tech roles that have been male-dominated in the past.
Q: Do you have any areas or aspects of PPC you’re particularly drawn to?
I love the instantaneousness of PPC and how fast it can make an impact for start-up’s just trying to get brand recognition alongside enterprise level accounts that have been around for years.
Q: What is your favorite part about your work day?
I like interacting and collaborating ideas internally and externally. I also love that I am always learning something new and the day is not ever exactly the same as the last.
Q: What’s your favorite way to spend your free time outside of work?
I love keeping up with trends and high-end fashion. I also am pretty outdoorsy – I love to hike and picnic outside on nice days. I do a lot of weekend getaways to Asheville or Boone, NC, and hike the Appalachian mountains, but on occasion get to the West Coast and hike in the Rockies.
