LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people “based on the topics members read, comment on, like, follow or share while on LinkedIn – plus their professional searches on Bing. LinkedIn also uses modeling to infer a member’s interests from a member’s job title and description.”
Since its introduction in 2019, LinkedIn has added some additional targeting options, as well as Product Interests, which are software options. This is a very useful targeting option for B2B Software as a Service (SaaS) advertisers!
We laid out all of the initial targeting options here.
Below is a list of the targeting options. The bolded options are new since our last post in 2019.
Member Interest Targeting Options
- Arts and Entertainment
- Audio-Visual Production
- Sound Engineering
- Special Effects
- Design and Visual Arts
- Online Media
- E-books
- On Demand Videos & Streaming
- TV & Radio
- Audio-Visual Production
- Business Management
- Accounting
- Cash Flow Management
- Cloud Accounting
- Payroll
- Taxation in Business
- Corporate Tax
- Business Administration
- Business Analysis
- Business Consulting
- Business Continuity
- Business Mediation
- Business Plan
- Business Loans
- Corporate Communications
- Corporate Law
- Disruptive Innovation
- Franchises
- Non-Profits and Charities
- Office Management
- Operations Management
- Outsourcing
- Process Management
- Professional Networking
- SMBs
- Starting a Business
- Entrepreneurship
- Startups
- Strategic Management
- Business Ethics
- Corporate Social Responsibility
- Sustainable Business
- Social Entrepreneurship
- Business Intelligence
- Business Technology
- Business Travel
- Corporate Finance
- Corporate Financial Planning
- Financial Auditing
- Mergers and Acquisitions
- Stocks and Shares
- Human Resources
- Continuing Professional Development
- Corporate Event Planning
- Employee Benefits
- Employee Engagement
- Employee Onboarding
- Performance Management
- Salary and Wages
- Minimum Wage
- Workplace Conflict Resolution
- Workplace Etiquette
- People Management
- Leadership Development
- Project and Program Management
- Agile Project Management
- Risk Management
- Working Environments
- BYOD
- Coworking
- Home-Based Business
- Hot-Desking
- Office Design
- Office Supplies
- Remote Working
- Workplace Wellness
- Careers and Employment
- Retirement
- Pensions
- Seasonal and Temporary Jobs
- Self-Employment
- Freelancing
- Retirement
- Finance and Economy
- Banking
- Central Banks
- Credit & Lending
- Digital Banking
- Retail Banking
- Financial Investing
- Venture Capital (Previously in another spot)
- Financial Technology
- Digital Currency
- Cryptocurrency
- Digital Currency
- Global Economy
- Emerging Markets
- Insurance
- Car Insurance
- Health Insurance
- Home Insurance
- Insurance Fraud Prevention
- Liability Insurance
- Life Insurance
- Personal Finance
- Mortgage
- Student Loans
- Public Finance
- International Aid
- Taxation
- Tax Compliance
- Tariffs
- Trade
- International Trade
- Economic Sanctions
- International Trade
- Banking
- Accounting
- Health
- Marketing and Advertising
- Advertising Strategies
- Celebrity Endorsement
- Commercial Sponsorship
- Direct Marketing
- Mobile Advertising
- Native Advertising
- Out-of-Home Advertising
- POS Advertising
- Performance Based Advertising
- Affiliate Marketing
- Product Placement
- Targeted Advertising
- Hypertargeting
- Influencer Marketing
- B2B Marketing
- Brand Management
- Brand Awareness
- Brand Equity
- Brand Personality
- Corporate Identity and Culture
- Employee Advocacy
- Customer Experience
- Chatbots in Marketing
- Consumer Engagement
- Customer Relationship Management
- Customer Retention
- Customer Satisfaction
- User Experience
- Digital Marketing
- Ad Blocking
- Email Marketing
- Pay-Per-Click
- Programmatic Marketing
- Retargeting
- Search Engine Marketing
- Search Engine Optimization
- Content Strategy
- Social Media Marketing
- Paid Social
- Marketing Communications
- Copywriting
- Integrated Marketing Communications
- Public Relations
- Marketing Performance Management
- Marketing Metrics
- Dark Social
- Marketing Metrics
- Marketing Research
- Focus Group
- Market Research
- Market Segmentation
- Neuromarketing
- Marketing Strategies
- Affinity Marketing
- Content Marketing
- Engagement Marketing
- Lead Generation
- Marketing Mix
- Media Planning
- Media Buying
- Relationship Marketing
- Marketing Technology
- Marketing Automation
- Advertising Strategies
- Politics and Law
- Government
- International Development
- International Relations
- Law Practice
- Legal Accreditation
- Legal Aid
- Legislation
- Corporate Law
- Data Protection
- Data Protection and Privacy in Business
- GDPR
- Insurance Law
- Public Services
- Social Issues
- Civil Engagement
- Philanthropy
- Civil Engagement
- Sales and Retail
- Sales Channels
- E-Commerce
- Sales Channels
- Science and Environment
- Agriculture and Farming
- Agronomy and Agricultural Sciences
- Crops
- Farm Machinery and Automation
- Forestry
- GMOs
- Irrigation
- Livestock
- Organic Farming
- Biology
- Genetics
- Chemistry
- Energy
- Renewable Energy
- Engineering
- Infrastructure
- Agriculture and Farming
- Society and Culture
- News Media
- Journalism
- Social Media
- Blogs and Blogging
- Influencer Marketing (Previously in a different spot)
- News Media
- Technology
- Artificial Intelligence
- Chatbots
- Machine Learning
- Deep Learning
- Natural Language Processing
- Biotechnology
- Gene Editing Therapy
- Computer Graphics
- Augmented Reality
- Computer Animation
- Video Game Development
- Virtual Reality
- Computer Programming
- Competitive Programming
- Computer Languages
- C++
- Java
- Javascript
- Python
- Integrated Development Environments
- Computer Software
- Antivirus and Malware
- Open Source Software
- Data Management
- Big Data
- Blockchain Technology
- Data Architecture
- Data Hosting
- Data Modeling
- Data Science
- Databases
- Digital Manufacturing
- 3D Printing
- Electronics
- Computer Hardware
- CPUs
- Consumer Electronics
- Baby Tech
- Entertainment Electronics
- Fitness Technology
- Home Appliances
- Video Games
- Wearable Tech
- Computer Hardware
- Human-Computer Interaction
- Information Technology
- IT Infrastructure
- Cybersecurity
- Information Systems
- IT Infrastructure
- Internet Infrastructure
- Computer Networks
- Cloud Computing
- Distributed Computing
- Network Equipment and Virtualization
- Network and Enterprise Security
- Web Development
- Web Design
- Computer Networks
- Mobile Technology
- Cell Phones
- Tablet Computers
- Nanotechnology
- Quantum Computing
- Robotics
- Drones
- Nanorobotics
- Swarm Robotics
- Artificial Intelligence
Product Interests
- Accounting Software
- Business Intelligence (BI) Software
- Call Center Software
- Cloud Security Software
- Collaboration Software
- Computer-aided Design (CAD) Software
- Customer Relationship Management (CRM) Software
- Cybersecurity Software
- Enterprise Resource Planning (ERP) Software
- Human Resources (HR) Software
- Learning Management Systems (LMS)
- Marketing Software
- Productivity Software
- Sales Software
- Shipping Software
- Video Conferencing Software