LinkedIn Interest Targeting: 2021 Edition

by Andrea Taylor | Nov 9, 2021 | Audience Targeting, Lead Generation, LinkedIn Ads | 0 comments

LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people “based on the topics members read, comment on, like, follow or share while on LinkedIn – plus their professional searches on Bing. LinkedIn also uses modeling to infer a member’s interests from a member’s job title and description.”

Since its introduction in 2019, LinkedIn has added some additional targeting options, as well as Product Interests, which are software options. This is a very useful targeting option for B2B Software as a Service (SaaS) advertisers!

We laid out all of the initial targeting options here.

Below is a list of the targeting options. The bolded options are new since our last post in 2019.

Member Interest Targeting Options

Arts and Entertainment
- Audio-Visual Production
  - Sound Engineering
  - Special Effects
- Design and Visual Arts
- Online Media
  - E-books
  - On Demand Videos & Streaming
- TV & Radio
Business Management
- Accounting
  - Cash Flow Management
  - Cloud Accounting
  - Payroll
  - Taxation in Business
    - Corporate Tax
- Business Administration
  - Business Analysis
  - Business Consulting
  - Business Continuity
  - Business Mediation
  - Business Plan
    - Business Loans
  - Corporate Communications
  - Corporate Law
  - Disruptive Innovation
  - Franchises
  - Non-Profits and Charities
  - Office Management
  - Operations Management
  - Outsourcing
  - Process Management
  - Professional Networking
  - SMBs
  - Starting a Business
    - Entrepreneurship
    - Startups
  - Strategic Management
- Business Ethics
  - Corporate Social Responsibility
  - Sustainable Business
    - Social Entrepreneurship
  - Business Intelligence
  - Business Technology
  - Business Travel
  - Corporate Finance
    - Corporate Financial Planning
    - Financial Auditing
    - Mergers and Acquisitions
    - Stocks and Shares
  - Human Resources
    - Continuing Professional Development
    - Corporate Event Planning
    - Employee Benefits
    - Employee Engagement
    - Employee Onboarding
    - Performance Management
    - Salary and Wages
      - Minimum Wage
    - Workplace Conflict Resolution
    - Workplace Etiquette
  - People Management
    - Leadership Development
  - Project and Program Management
    - Agile Project Management
    - Risk Management
  - Working Environments
    - BYOD
    - Coworking
    - Home-Based Business
    - Hot-Desking
    - Office Design
    - Office Supplies
    - Remote Working
    - Workplace Wellness
  - Careers and Employment
    - Retirement
      - Pensions
    - Seasonal and Temporary Jobs
    - Self-Employment
      - Freelancing
  - Finance and Economy
    - Banking
      - Central Banks
      - Credit & Lending
      - Digital Banking
      - Retail Banking
    - Financial Investing
      - Venture Capital (Previously in another spot)
    - Financial Technology
      - Digital Currency
        Cryptocurrency
    - Global Economy
      - Emerging Markets
    - Insurance
      - Car Insurance
      - Health Insurance
      - Home Insurance
      - Insurance Fraud Prevention
      - Liability Insurance
      - Life Insurance
    - Personal Finance
      - Mortgage
      - Student Loans
    - Public Finance
      - International Aid
    - Taxation
      - Tax Compliance
      - Tariffs
    - Trade
      - International Trade
        Economic Sanctions
Health
Marketing and Advertising
- Advertising Strategies
  - Celebrity Endorsement
  - Commercial Sponsorship
  - Direct Marketing
  - Mobile Advertising
  - Native Advertising
  - Out-of-Home Advertising
  - POS Advertising
  - Performance Based Advertising
  - Affiliate Marketing
  - Product Placement
  - Targeted Advertising
    - Hypertargeting
    - Influencer Marketing
  - B2B Marketing
  - Brand Management
    - Brand Awareness
    - Brand Equity
    - Brand Personality
    - Corporate Identity and Culture
    - Employee Advocacy
  - Customer Experience
    - Chatbots in Marketing
    - Consumer Engagement
    - Customer Relationship Management
    - Customer Retention
    - Customer Satisfaction
    - User Experience
  - Digital Marketing
    - Ad Blocking
    - Email Marketing
    - Pay-Per-Click
    - Programmatic Marketing
    - Retargeting
    - Search Engine Marketing
    - Search Engine Optimization
      - Content Strategy
    - Social Media Marketing
      - Paid Social
  - Marketing Communications
    - Copywriting
    - Integrated Marketing Communications
    - Public Relations
  - Marketing Performance Management
    - Marketing Metrics
      - Dark Social
  - Marketing Research
    - Focus Group
    - Market Research
      - Market Segmentation
    - Neuromarketing
  - Marketing Strategies
    - Affinity Marketing
    - Content Marketing
    - Engagement Marketing
    - Lead Generation
    - Marketing Mix
    - Media Planning
      - Media Buying
    - Relationship Marketing
  - Marketing Technology
    - Marketing Automation
Politics and Law
- Government
- International Development
- International Relations
- Law Practice
  - Legal Accreditation
  - Legal Aid
  - Legislation
    - Corporate Law
    - Data Protection
      - Data Protection and Privacy in Business
      - GDPR
    - Insurance Law
    - Public Services
    - Social Issues
      - Civil Engagement
        Philanthropy
Sales and Retail
- Sales Channels
  - E-Commerce
Science and Environment
- Agriculture and Farming
  - Agronomy and Agricultural Sciences
  - Crops
  - Farm Machinery and Automation
  - Forestry
  - GMOs
  - Irrigation
  - Livestock
  - Organic Farming
- Biology
  - Genetics
- Chemistry
- Energy
  - Renewable Energy
- Engineering
  - Infrastructure
Society and Culture
- News Media
  - Journalism
- Social Media
  - Blogs and Blogging
  - Influencer Marketing (Previously in a different spot)
Technology
- Artificial Intelligence
  - Chatbots
  - Machine Learning
    - Deep Learning
  - Natural Language Processing
- Biotechnology
  - Gene Editing Therapy
- Computer Graphics
  - Augmented Reality
  - Computer Animation
  - Video Game Development
  - Virtual Reality
- Computer Programming
  - Competitive Programming
  - Computer Languages
    - C++
    - Java
    - Javascript
    - Python
  - Integrated Development Environments
- Computer Software
  - Antivirus and Malware
  - Open Source Software
- Data Management
  - Big Data
  - Blockchain Technology
  - Data Architecture
  - Data Hosting
  - Data Modeling
  - Data Science
  - Databases
- Digital Manufacturing
  - 3D Printing
- Electronics
  - Computer Hardware
    - CPUs
  - Consumer Electronics
    - Baby Tech
    - Entertainment Electronics
    - Fitness Technology
    - Home Appliances
    - Video Games
    - Wearable Tech
- Human-Computer Interaction
- Information Technology
  - - IT Infrastructure
      - Cybersecurity
    - Information Systems
- Internet Infrastructure
  - - Computer Networks
      - Cloud Computing
      - Distributed Computing
      - Network Equipment and Virtualization
      - Network and Enterprise Security
    - Web Development
      - Web Design
- Mobile Technology
  - Cell Phones
  - Tablet Computers
- Nanotechnology
- Quantum Computing
- Robotics
  - Drones
  - Nanorobotics
  - Swarm Robotics