LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with.

This new targeting feature offers an additional method to reach people potentially interested in your clients’ services, while layering on existing criteria like job titles, companies, or matched audiences. Note that any additional targeting will reach people who have the selected interests AND other criteria you’ve selected. 

To access it, look for “Interests” under “Audience Attributes” when setting up your LinkedIn campaign.

Categories get quite specific, allowing you to zero in on niche audiences. Click on the arrow next to an interest to access subcategories.

LinkedIn Interest Targeting Categories

Here’s a complete list of interest targeting options available at the time this article was written. You can target either the top level categories or the subcategories within each. Use the “Target Audience Size” numbers in the sidebar while creating your campaign to gauge potential audience numbers.

• Arts and Entertainment
  • Audio-Visual Production
    • Sound Engineering
    • Special Effects
• Business and Management
  • Accounting
    • Accounting Software
    • Cash Flow Management
    • Cloud Accounting
    • Payroll
    • Taxation in Business
      • Corporate Tax
  • Business Administration
    • Business Analysis
    • Business Consulting
    • Business Continuity
    • Business Mediation
    • Business Plan
    • Corporate Communications
    • Corporate Law
    • Disruptive Innovation
    • Franchises
    • Non-Profits and Charities
    • Outsourcing
    • Process Management
    • Professional Networking
    • SMBs
      • Self-Employment
    • Starting a Business
      • Entrepreneurship
      • Startups
    • Strategic Management
  • Business Ethics
    • Corporate Social Responsibility
    • Sustainable Business
      • Social Entrepreneurship
  • Business Intelligence
  • Business Technology
  • Business Travel
  • Corporate Finance
    • Corporate Financial Planning
    • Financial Auditing
    • Mergers and Acquisitions
    • Stocks and Shares
    • Venture Capital
  • Human Resources
    • Continuing Professional Development
    • Employee Benefits
    • Employee Engagement
    • Employee Onboarding
    • Performance Management
    • Salary and Wages
      • Minimum Wage
    • Workplace Conflict Resolution
    • Workplace Etiquette
  • People Management
    • Leadership Development
  • Project and Program Management
    • Agile Project Management
    • Risk Management
  • Working Environments
    • BYOD
    • Coworking
    • Home-Based Business
    • Remote Working
• Finance and Economy
  • Banking
    • Digital Banking
    • Retail Banking
  • Global Economy
    • Emerging Markets
  • Taxation
    • Tax Compliance
  • Trade
    • International Trade
• Marketing and Advertising
  • Advertising Strategies
    • Commercial Sponsorship
    • Direct Marketing
    • Mobile Advertising
    • Native Advertising
    • Out-of-Home Advertising
    • POS Advertising
    • Performance Based Advertising
      • Affiliate Marketing
    • Product Placement
    • Targeted Advertising
  • B2B Marketing
  • Brand Management
    • Brand Awareness
    • Brand Equity
    • Corporate Identity and Culture
    • Employee Advocacy
  • Customer Experience
    • Chatbots in Marketing
    • Consumer Engagement
    • Customer Retention
    • Customer Satisfaction
    • User Experience
  • Digital Marketing
    • Adblocking
    • Email Marketing
    • Pay-Per-Click
    • Programmatic Marketing
    • Retargeting
    • Search Engine Marketing
    • Search Engine Optimization
      • Content Strategy
  • Marketing Communications
    • Copywriting
    • Public Relations
  • Marketing Performance Management
    • Marketing Metrics
  • Marketing Research
    • Focus Group
    • Market Research
  • Marketing Strategies
    • Affinity Marketing
    • Content Marketing
    • Engagement Marketing
    • Lead Generation
    • Marketing Mix
    • Media Planning
      • Media Buying
    • Relationship Marketing
  • Marketing Technology
    • Marketing Automation
• Politics and Law
  • Government
  • International Development
  • Legislation
    • Data Protection
• Sales and Retail
  • Sales Channels
    • E-Commerce
• Science and Environment
  • Agriculture and Farming
    • Agronomy and Agricultural Sciences
    • Crops
    • Forestry
    • Irrigation
    • Livestock
    • Organic Farming
  • Biology
    • Genetics
  • Chemistry
  • Engineering
• Society and Culture
  • Social Media
    • Blogs and Blogging
    • Influencer Marketing
• Technology
  • Artificial Intelligence
    • Chatbots
    • Machine Learning
    • Natural Language Processing
  • Biotechnology
  • Computer Graphics
    • Augmented Reality
    • Video Game Development
  • Computer Programming
    • Competitive Programming
    • Computer Languages
      • C++
      • Java
      • Javascript
      • Python
    • Integrated Development Environments
  • Computer Software
    • Antivirus and Malware
    • Open Source Software
  • Data Management
    • Big Data
    • Blockchain Technology
    • Data Architecture
    • Data Modeling
    • Data Science
    • Databases
  • Digital Manufacturing
    • 3D Printing
  • Human-Computer Interaction
  • Information Technology
    • IT Infrastructure
      • Computer Hardware
      • Cybersecurity
    • Information Systems
  • Internet Infrastructure
    • Computer Networks
      • Cloud Computing
      • Distributed Computing
    • Web Development
      • Web Design
  • Nanotechnology
  • Quantum Computing
  • Robotics
    • Drones
    • Nanorobotics
    • Swarm Robotics

Have you tested LinkedIn Interest targeting? How do you plan to use it in your campaigns? Share in the comments below!