Attending SMX West and want to get to know a few members of the Clix Marketing team? You’re in luck! Clix will have three excellent representatives at this year’s show. John Lee, Amy Bishop, and Susan Wenograd will all be present and presenting throughout the week and would love to meet you as well! Check out the list below to see the when, where, and what for each.
John Lee
John will be covering a total of three sessions at this year’s show.
How Dynamic Ads Can Supercharge Your SEM Campaigns
Listen as John and Sahil Jain discuss tactics and tools to scale personalized ad strategies using DSAs, Ad Customizers, Dynamic Remarketing and more.
Tuesday: 1:30 PM – 2:45 PM
Getting Images Right in Paid Media
John, Dustin Stout, and Laura Thieme will be talking everything images. From image psychology, to targeting, to licensing, to finding the right image provider, this session is for everyone who uses images in their advertising strategy.
Thursday: 9:00 AM to 10:15 AM
Optimizing the Paid Search Conversion Funnel
From attention to action, this session will have John, Ayat Shukairy, and Justin Fried discussing every step of the PPC conversion funnel to ensure your campaigns are peak performers.
Thursday: 1:00 PM – 2:00 PM
Amy Bishop
The Great Campaign Structure & Match Type Debate
Choosing the right campaign structure is a big decision for every account manager. Amy, Caitlin Halpert, and Justin Fried will be walking through the pros and cons of numerous different campaign structures such as single keyword ad groups, match type segmentation, and goal based campaigns.
Wednesday: 1:30 PM – 2:45 PM
Advanced Audience Targeting
In this session Amy, Joe Kerschbaum, and Mark Irving will be talking about utilizing remarketing lists, custom audiences, affinity lists, and negative audiences to target and reach your optimal audience.
Wednesday: 3:30 PM – 4:45 PM
Susan Wenograd
How to Care for Your Shopping Campaigns: What To Do Every Day, Every Month, Every Season
Listen as Susan, Kirk Williams, and Purna Virji discuss everything Shopping, from initial campaign structure and creation to long term, season over season optimizations.
Thursday: 1:00 PM – 2:00 PM
