The goal of this session was to go beyond the typical “Don’t forget to target mobile – and don’t forget mobile ads and sitelinks!” into the nitty gritty of mobile targeting strategies and tips. I had a blast and, between the three of us, we covered quite a bit of content.
In case you missed it, I’ve embedded my slides below. The key highlights include:
- Proximity targeting: how, when, and why to use it.
- Targeting based on interests (understanding what your consumer’s location says about their wants and needs).
- Layer audiences and demographics to focus media.
- Considerations and tips for messaging and tracking.