Google’s Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface rolled out, the Landing Pages tab was a new addition that helps evaluate the performance of your landing pages as well as how they translate for performance on mobile devices.
Soon, advertisers will be able to view the landing pages report as a new and improved version of the final URL report with the addition of several new columns for mobile speed score, mobile-friendly click rate and valid AMP click rate.
There will be an additional expanded landing page report that will also offer those same new columns as well as showing the URL users reach after contextual substitutions have been made and custom parameters have been added.
See a picture of one of the new reports below.
These will be available in the Reports dropdown in Google Ads, which took the place of the Dimensions Tab.
If you’re interested in ways to improve your landing pages, I’ve written about the technical aspects you should consider as well as the emotion and science behind successful pages. Additionally, here are tips for your lead gen landing pages.
What is your favorite report in Report Editor? We’d love to hear your thoughts in the comments!