Paid Search Advertising
Competitors snapping up your target customers? Feel like your paid search campaigns are on auto-pilot? Struggling to achieve your lead volume or revenue goals, while underspending your budgets? These (and many others) are the exact kind of paid search challenges Clix has solutions for, and we can help you figure out where to start…
Let’s Back Up; What IS Paid Search?
Paid search is a segment of channels within digital marketing that focus solely on the queries and keywords consumers use in common engines when seeking information. What’s changing about paid search is there are more than just Google Ads and Microsoft Advertising to consider, and the spectrum of options (like Quora) allows sharp teams like ours to customize ad sets to where your actual customers are learning and researching. The marketplace can be pretty competitive, but they’re no match for the Clix team’s experience.
What To Expect When Clix Manages Your Paid Search Campaigns
Clix has the passion, drive, and expertise to reinvigorate your Pay Per Click (PPC) campaigns. We bring innovation and creativity to your account every single day. The Clix team has the drive to surpass your goals every month and help grow your business. With Clix you gain years of expert industry experience, which will help optimize your campaigns and significantly boost your bottom line. We promise you:
Clix will improve your ROI quickly and continuously throughout the engagement.
Outstanding service from every team member every day. We are here to answer any question and as quickly as possible so we feel like an extension of your team. Consistent communication is key and we deliver.
Constant new ideas brought to your campaigns. Paid search advertising changes all the time, and with that Clix brings industry-leading creativity and invention to your business.
Clix has developed a winning methodology for building and optimizing paid digital marketing campaigns. Our iterative process involves constant experimentation and idea development, leading to steady improvement in results. We’re a perfect fit for any company looking for sustainable long-term growth.
When we manage your accounts, we will:
Understand Your Company
We will learn what makes your company tick - your products and services, your short-term and long-term business objectives, and your past and present marketing and advertising activities.
Understand Your Customers
We'll lead you through an exercise that describes your customers not just as a homogenous group with one shared set of characteristics, but as distinct subsets, each with a somewhat different set of attributes, buying behaviors, etc. This will help us determine the keywords and emotional triggers unique to each subset.
Understand Your Competition
We will put your competition under a microscope and find out what keywords they're using, what ads they're running - whatever it takes to make sure your campaigns outperforms theirs.
Develop Powerful Keyword Lists
Using proprietary methods and third-party research tools, we will build targeted lists of thousands of keywords - many of which have been completely ignored by your competition.
Build Intelligent Campaign Structure
In campaigns with thousands of keywords, creating a structured approach to ad groups and campaigns allows for better keyword to ad copy associations - which leads to better engagement with your target audience.
Write, Test and Refine Killer Ads
With extremely limited space, effective PPC ad copy makes or breaks your campaigns, no matter how "on-the-mark" your keywords are. We've written thousands of successful PPC ads, and we'll tailor ones for your campaigns that garner better results than your competitors. then we'll test continually to find variations that steadily improve click-through-rate and ROI.
Test and Refine Landing Page Content
We'll work with you to make changes to your landing pages that, while usually minor, tie the content more closely to top-performing keywords and ad copy - continually improving your conversion rates and ROI. We use sophisticated multivariate analysis tools to pick the right combination of words and design elements.
Lather, Rinse, Repeat
We'll monitor, test and improve your campaigns as often as we have statistically relevant data to do so, and we'll use sophisticated bid & budget techniques to keep costs efficient while still meeting revenue or lead generation goals.
Clix Requires (Almost) No Supervision.
We provide all of the necessary ingredients for successful campaigns; overall Pay Per Click strategy, keyword research, campaign management, bidding and creative optimization, reporting & analysis, multivariate testing, etc. You can stay as involved as you want - or put us on cruise control.