Happy St. Patrick’s Day, Friends! Welcome to this week’s edition of #PPC News & Views!
From the Experts
Migrating Complicated Websites to Google Tag Manager: Check out this handy guide to making the jump to Google Tag Manager from hard-coded Analytics tags.
5 Ways to Quickly and Efficiently Scale a Facebook Account: Need to expand your Facebook presence but not sure where to start? Get started here.
Search Engine Journal
How to Use Pinterest’s Expanded Search Ads: Pinterest’s capabilities are changing all the time so beef up your knowledge with how to utilize their expanded search ad feature.
Search Engine Land
Here’s a script to help manage bids by keyword match type: Spoiler Alert: You’ll want this script.