Welcome to the final #PPC News & Views for July 2021! We hope you all had a great month and here’s to a productive August!
From the Experts
The Definitive Guide to Google Analytics 4: A thorough guide including all you need to know about how GA4 differs from UA, why you should use the former, and how to get started with the new product.
Google’s New 3-Strikes Ad Policy – The Full Scoop + 5 Tips to Prepare: Advertisers aren’t surprised by the new policy, but they do have mixed feelings about this soon-to-be-launched pilot program, and the implications will vary depending on your account.
What is Quality Score and How is it Used on Google?: The team at Portent recently updated their guide on all things Quality Score, so make sure you check out any changes you may have missed!
10 Paid Search & PPC Planning Best Practices: It’s important to regularly revisit your paid search strategy to improve campaign performance, so be sure to take these 10 best practices into account.
Paid Social Media – Comparing Digital Advertising on the Top 5 Platforms: With the increased use of social media, companies would be remiss to not think about upping their paid social strategy. This post helps break down which are the best channels to use and how each can be used for digital marketing purposes.
3 Ways to Build Warm Facebook Ad Audiences: Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads? In this article, you’ll learn how to use three types of Facebook ad formats to improve your results.
Top Facebook Updates You Can’t Miss (July 2021 Edition): There are two huge Facebook updates to be excited about this month – Facebook Pay checkout options for businesses, and new AR options (including ad formats).
Instagram is Disabling Interest and Activity-Based Targeting of Underage Users: Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location, Instagram announced Tuesday. As such, previously available targeting options, such as those based on interests or activity on other sites or apps, will become unavailable to advertisers.
What is Facebook’s Conversion API (CAPI)?: Facebook continues to make changes to respond to Apple’s iOS privacy updates, including the new Conversions API, which allows advertisers to share customer actions from their servers directly to Facebook.
40 Social Media Advertising Statistics That Matter to Marketers in 2021: The statistics shared in this article focus on all the major social media platforms and aim to give you a good understanding of what’s happening on social in 2021.
What is Tubi Advertising?: Tubi is one of the leading ads-supported streaming services that give brands the opportunity to get in front of millions of consumers who can’t be reached through traditional TV advertising. With no ad-free option, take a look at this post if you’re looking for new ways to reach your target audience in evolving digital channels!
Unusual Olympics Put Digital, Mobile Marketing Tactics to the Test: Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out.
From the Engines
Reach TV and audio streamers with Display & Video 360
Reach back-to-school shoppers online and in-store
Connecting with audiences across work and life
Twitter Shopping: Testing the Shop Module
5 Actionable Insights for Marketing to Millenials and Gen Z
From the Clix Team
LinkedIn Brand Lift Tests: What Advertisers Should Know by Tim Jensen
Up and Coming eCommerce Tactics on Facebook & Instagram by Kristin Palmer