SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook and Display/YouTube campaigns. Check out the slides below if you missed the presentations.

Winning B2B Strategies with Facebook Ads

When it come to Facebook ads, many advertisers think Facebook only works for ecommerce companies. It doesn’t have to be the case. While recent changes to Facebook targeting makes B2B advertising on the platform more of an uphill battle, Michelle Morgan goes through her best strategies of how lead gen campaigns can succeed on the platform.

We Already Have the Data We Need to Improve Our Awareness Campaigns

Persona studies can work, but we don’t always need to spend a lot of money to find out who our target audience is. I showed the attendees at SMX East how they can use Google Analytics to get free information on who their current audience is. Plus I dove into how you can use this information to expand your reach and get your brand in front of more of the right people.