by Bethany Bey | May 2, 2018 | AAA Needs Updating, Dynamic Search Ads, PPC Tactics
A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on... by Bethany Bey | Apr 17, 2018 | AAA Needs Updating, Dynamic Search Ads, eCommerce
Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made them an even more powerful tool for advertisers. If you are an e-commerce advertiser you are likely running Search and... by Clix Admin | Aug 11, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts MarketingProfs The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]: If you want an interesting read this morning,... by Clix Admin | Mar 21, 2016 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, Google AdWords
Dynamic search ads are a pretty cool development by Google. Basically, they repurposed their SEO strength to add to their revenue making PPC machine. And in a lot of ways, that’s how it should be used in your account. Take what your SEO team has done and make it...