by Tim Jensen | Mar 12, 2018 | AAA Needs Updating, Remarketing, Retargeting
As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads of all formats. Whether you want to target users in search results, display placements, YouTube videos, or their Gmail... by Andrea Taylor | Mar 8, 2018 | AAA Needs Updating, Remarketing, Retargeting, The PPC Pro's Ultimate Guide to Retargeting
There are a lot of different flavors of retargeting (or remarketing, depending on which word you use). As the channels get more advanced, our options and retargeting abilities continue to change. These constant changes and updates brought the Clix team to realize how... by Clix Admin | Apr 27, 2015 | AAA Needs Updating, Ad Copy Strategy, Google AdWords, PPC Tactics, Retargeting
A few months ago on our blog we discussed the differences between retargeting and remarketing. Up until now, these terms have been used interchangeably in the PPC industry. To-ma-to, to-mah-to, right? But what if we adapted a slightly new way of using them? Rather...