by Abby Woodcock | Feb 7, 2019 | AAA Needs Updating, Automation, Efficiency, Scripts, Tools & Automation
Scripts have been available in Google Ads since 2012 and have become an account automation staple since then. In November 2018, Bing Ads made this handy feature available as well. Since Bing Ads scripts are still in Beta, some account elements are supported, like bids... 
by Clix Admin | Jul 23, 2018 | Google AdWords, Scripts
I had the opportunity to present recently at a monthly meeting of the Utah Digital Marketing Collective (Utah DMC, formerly SLCSEM). I spoke about a handful of scripts that advertisers could put to use immediately. One of those scripts prevents Google Ads from... by Abby Woodcock | Mar 29, 2018 | AAA Needs Updating, Automation, Efficiency, Scripts
Scripts have been a buzzword for awhile now in the PPC world, but if you’re like me you’ve still been hesitant to test them out. However, I’m finding more and more that even though endeavors like this might take some more time and effort on the front... by Clix Admin | Dec 29, 2017 | AAA Needs Updating, Agency Life
It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking... by Clix Admin | Nov 2, 2015 | AAA Needs Updating, Google AdWords, PPC Tactics, Speaking
Last week, I had the pleasure of speaking at HeroConf London and it was a blast, as usual. I presented an introduction to Scripts, including: The basic components of scripts A step-by-step guide for script implementation Integration capabilities Tips Common Pitfalls...