by Clix Admin | Jan 6, 2014 | AAA Needs Updating, Ad Copy Strategy
A couple weeks ago, I shared my process for using aggregate data to help set strategy moving forward. That post focused on keyword match types and how they should interact. Today, I’d like to talk about analyzing ad copy with the same approach. With keyword... by Clix Admin | Dec 23, 2013 | AAA Needs Updating, Keyword Strategy & Research
As a good manager, you’re constantly testing new ad variations, keywords, bid multipliers, etc. throughout the year and making optimizations based on your findings. Kudos to you! At the end of every year, I like to take a look back and see what observations I...