by Andrea Taylor | Nov 9, 2021 | Audience Targeting, Lead Generation, LinkedIn Ads
LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people “based on the topics members read, comment on, like, follow or share while on LinkedIn – plus their professional searches on Bing. LinkedIn also uses... 
by Andrea Taylor | Nov 4, 2021 | Audience Targeting, Display Advertising
One of my favorite campaigns I have used this year is Google’s Pay for Conversions Display campaign. I almost always test some kind of Google Display campaign for my clients, but often I get feedback that the conversions were of poor quality, or the campaign... 
by Andrea Taylor | Oct 7, 2021 | Instagram
Are you on Instagram? Most of my clients are on Facebook, but I have found that some B2B clients are hesitant to branch out into Instagram. Whether its that the platform doesn’t fit their goals or that it seems like their audience isn’t there, I’m... 
by Brittany Sager | Jul 19, 2021 | Ad Copy Strategy, Marketing Strategy
Writing ad copy can sometimes be a tedious task, but it opens up the opportunity to enjoy it a bit more when you mix in a little bit of creativity. I don’t know about you, but I sometimes get creeped out when I see an ad on my feed after just talking about a brand.... ![SMX Advanced Recap: Layer Up! Audiences You Should Add To Your Search Campaigns [Clix Speakers Series]](https://clixmarketing.com/wp-content/uploads/2021/06/future-proofing-audiences.png)
by Tim Jensen | Jun 28, 2021 | Audience Targeting, Speaking
On June 15, I had the privilege of presenting my session for a virtual audience during SMX Advanced. In this session, I talked about how to approach audience targeting for search campaigns. I started my session off by talking about the importance of audiences. As we...