by Clix Admin | Nov 26, 2018 | AAA Needs Updating, Audience Targeting, Bid Management Strategies, Google Ads, Google AdWords
For every Google Ads advertiser who’s wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad Preview and Diagnosis Tool is a vital part of your toolbox. It’s a great way to troubleshoot what might be the... by Andrea Taylor | Jun 7, 2018 | AAA Needs Updating, Audience Targeting, Bing Ads
After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at this point.) This audience type allows advertisers to target folks who have exhibited potential buying behavior based on... by Andrea Taylor | Mar 19, 2018 | AAA Needs Updating, Facebook Ads, Retargeting, The PPC Pro's Ultimate Guide to Retargeting
This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting audiences and ads. Back in 2013, Facebook released custom audiences to the public. It allows advertisers to upload... by Clix Admin | Oct 20, 2015 | AAA Needs Updating, Analytics, Digging Into Display
One of the first questions that I like to ask of client prospects is this: “What is your target demographic?”. I often tend to receive pretty vague answers, such as “all homeowners”, “everyone” and “not sure”. This is an important question, though. The question...