by Tim Jensen | Oct 27, 2021 | Paid Search, PPC Industry
While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the past few years. Our approach to structuring, managing, and reporting on campaigns has shifted in the process. Below are... 
by Andrea Taylor | Jul 23, 2021 | Marketing Strategy, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Paid Search Confusion Around Google’s New 3-Strike Policy: Google announced a new 3-strike policy for advertisers that will suspend ad accounts with... by Andrea Taylor | Jul 9, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views for the week of July 9, 2021. From the Experts Paid Search 10 Geotargeting Tips to Maximize Your Google Ads ROI: Geotargeting is one that that is worth being picky about!... 
by Bethany Bey | Jul 6, 2020 | Automated Bidding, Bid Management Strategies, Google Ads
Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Last month, Google began to transition existing campaigns using these strategies to use the Target Impression... 
by Andrea Taylor | Jun 12, 2020 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Click Z Pinterest’s Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19: What does brand trust...