by Andrea Taylor | Feb 24, 2025 | Coffee & Catch Up
After a week off, we’re back with what you might have missed last week in #PPC! From the Experts B2B marketing on TikTok: What you need to know: While this channel might seem like a mismatch for B2B, older demographics and professional audiences have seen... by Andrea Taylor | Feb 10, 2025 | Case Study
Happy Monday! Let’s hop into what happened last week in the world of #PPC! From the Experts New LinkedIn Optimization Goal for Qualified Leads: This new setting allows you to optimize toward qualified leads! Amazon Ads for Lead Gen Businesses: Is It Worth... 
by Andrea Taylor | Sep 30, 2024 | Coffee & Catch Up
Let’s hop into everything that happened in the world of #PPC during the last full week of September! From the Experts 3 Key Differences: Lead Generation vs. E-Commerce Performance Max Advertising: Struggling with Performance Max for lead gen campaigns? This post... 
by Kayla Kurtz | Jan 24, 2022 | Coffee & Catch Up
This week’s Coffee & Catch Up includes a few more nods to the 2022 forecasts, predictions and trends in digital marketing that are expected to continuing fueling industry growth. Where are you dedicating more time this year in your strategy and tactics? ... 
by Kayla Kurtz | Jan 10, 2022 | Coffee & Catch Up
The new year is certainly off to the races, isn’t it? Check out what you may have missed in the last week’s latest PPC news and updates in our most recent edition of Coffee & Catch Up! From the Experts Paid Search Best Buy Announces In-House Ad Network...