by Kayla Kurtz | Jan 24, 2022 | Coffee & Catch Up
This week’s Coffee & Catch Up includes a few more nods to the 2022 forecasts, predictions and trends in digital marketing that are expected to continuing fueling industry growth. Where are you dedicating more time this year in your strategy and tactics? ... 
by Kayla Kurtz | Jan 10, 2022 | Coffee & Catch Up
The new year is certainly off to the races, isn’t it? Check out what you may have missed in the last week’s latest PPC news and updates in our most recent edition of Coffee & Catch Up! From the Experts Paid Search Best Buy Announces In-House Ad Network... 
by Kayla Kurtz | Nov 22, 2021 | Coffee & Catch Up
Happy Black Friday/Cyber Monday week, readers! Your campaign strategies are likely already in place, so this week’s edition of Coffee and Catch Up on PPC has a category focused on reporting and analytics as you gear up for post-holiday reporting. From the... 
by Kayla Kurtz | Nov 15, 2021 | Coffee & Catch Up
The countdown is on to Black Friday/Cyber Monday 2021, so we’ve included a few extra eCommerce posts in this edition of Coffee & Catch Up – enjoy and have a great week, readers! From the Experts Paid Search Ad Copywriting for Google Business Ads [Part... 
by Andrea Taylor | Nov 9, 2021 | Audience Targeting, Lead Generation, LinkedIn Ads
LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people “based on the topics members read, comment on, like, follow or share while on LinkedIn – plus their professional searches on Bing. LinkedIn also uses...