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Clix Marketing Blog’s #PPC News & Views: Friday, July 9, 2021

by Andrea Taylor | Jul 9, 2021 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views for the week of July 9, 2021. From the Experts Paid Search 10 Geotargeting Tips to Maximize Your Google Ads ROI: Geotargeting is one that that is worth being picky about!...

The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat Recap

by Tim Jensen | Jun 28, 2018 | AAA Needs Updating, Automation, PPC Industry

On June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad rotation setting). #PPCChat is a weekly Twitter chat that occurs every Tuesday at 12 PM ET, touching on a wide range of topics...

5 PPC Automation Ideas for 2018

by Clix Admin | Jan 23, 2018 | AAA Needs Updating, Ad Copy Strategy, Campaign Experiments, PPC Industry, Tools & Automation

I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought qualified as automation, where people are already using automation, what is working, what isn’t, what automation is...

Are You Automating Your PPC Campaigns Incorrectly?

by Clix Admin | Dec 7, 2015 | AAA Needs Updating, Bid Management Strategies, Tools & Automation

As technology advances, we’re now able to automate nearly any part of our PPC campaign management. This can be as focused as adjusting bids on a keyword based on performance or as large as creating a new campaign that includes all platform suggested keywords....

Don’t Shock the System – Steady As She Goes

by Clix Admin | May 19, 2015 | AAA Needs Updating, Bid Management Strategies, Shopping Campaigns, Tools & Automation

Pro tip – ready this article while listening to The Raconteurs’ Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to share dinner with Michelle (fellow Clixie) and Kirk Williams (you know, the guy who creates #PPCchat memes in...
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