by Kristin Kusiak | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization
There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account... by Andrea Taylor | Sep 15, 2015 | AAA Needs Updating, Bid Management Strategies, Campaign Strategy, Excel Strategies, Google AdWords, PPC Industry, PPC Tactics
I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling monthly reports, I’m always thinking about how I can cut down on the time spent and still get the same result. I... by Andrea Taylor | Aug 4, 2015 | AAA Needs Updating, Bid Management Strategies, Bing Ads, Google AdWords, Tools & Automation
Since there’s often additional value in your ad being seen on a certain device, at the right time or in a certain place, it’s important to understand how to use bid adjustments to their full advantage. Lurking in the Settings portion of AdWords & Bing Ads are bid...