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Clix Marketing Blog’s #PPC News & Views: Friday, August 2, 2019

by Clix Admin | Aug 2, 2019 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake: If it’s...

When to Use Broad Match Keywords

by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people...

Clix Marketing #PPC News & Views: Aug 28, 2015

by Clix Admin | Aug 28, 2015 | AAA Needs Updating, PPC News and Views

Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Because My Crystal Ball is Broken and Other Reasons to Bring Broad Match Back in 2015: For years broad match...
If You Are Ignoring Session-Based Broad Match, You Are Losing Money

If You Are Ignoring Session-Based Broad Match, You Are Losing Money

by Clix Admin | Jan 12, 2010 | AAA Needs Updating, Google AdWords

by John A. Lee Do I have your attention yet? Earlier this year, Google AdWords launched another addition to their PPC keyword-matching algorithm called Session-Based Broad Match. This is an extension of the typical broad match that we all know and love (*cough*)....

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