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Ad Extensions: The Paradox of Choice

by Clix Admin | Sep 2, 2015 | AAA Needs Updating, Ad Copy Strategy, Bing Ads, Google AdWords

In the PPC industry the prevailing wisdom is that ad extensions are vital to success because they increase the amount of real estate you occupy and they affect Ad Rank. During a recent #PPCchat I saw the following tweet: A1: I’ve never heard of an argument not...

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