by Clix Admin | Nov 30, 2020 | AAA Needs Updating, Lead Generation, Lead Quality
In Ecommerce businesses, a sale is the primary call to action. The end goal is to get someone to purchase a product and, for the most part, that’s likely the conversion action you’re driving in your PPC campaigns. Lead generation is different. In lead gen,... by Clix Admin | Mar 28, 2016 | AAA Needs Updating, Conversion Rate Optimization, Landing Pages, Lead Generation, Marketing Strategy
Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for these companies (shares, reviews, etc.), they’re focused on the sale itself. In the world of lead generation, on the...