Juggling Today’s Digital Advertising Challenges: Quality and Channel Segments

Juggling Today’s Digital Advertising Challenges: Quality and Channel Segments

by | Jan 28, 2014 | AAA Needs Updating, Bid Management Strategies, Bing Ads, eCommerce, Google AdWords, LinkedIn Ads, PPC Tactics, Yahoo! Advertising

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and product sales cycle covered by the effort. Where you allocate your advertising spend will determine your success or...