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Don’t Pause that Keyword Until You’ve Analyzed These 4 Metrics

by Clix Admin | Jun 12, 2017 | AAA Needs Updating, Keyword Strategy & Research, Marketing Strategy, PPC Tactics

This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless, because they weren’t earning impressions. His basic premise is to try keywords for a month or two, but then clean up your...

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