by Bethany Bey | Feb 22, 2021 | Google Ads
The Auction Insights report in Google Ads lets you compare performance of your ads with other advertisers who are competing within the same auctions as you. You can use this data to inform your overall advertising strategy. In this post, we’ll take a look at the... 
by Kristin Kusiak | Jan 5, 2021 | Agency Life, Competitive Strategies & Tools
At Clix, we often do competitor analyses. It’s a smart way to check your current marketing efforts, gain new testing ideas and just stay on top of what your competitor is doing so you don’t miss out on any opportunities. When doing a competitor analysis,... by Andrea Taylor | Aug 30, 2016 | AAA Needs Updating, Competitive Strategies & Tools, Lead Generation
Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce. These accounts have different fluctuations, challenges and goals than other accounts and therefore have to be managed... by Clix Admin | Oct 26, 2015 | AAA Needs Updating, Ad Copy Strategy, Competitive Strategies & Tools
Text ads are one of the most fundamental pieces of PPC campaign strategy, but they often get rushed through in an effort to run the most recently released, newer, sexier targeting option. And to be fair, writing text ads can just be boring at times. Especially if... by Clix Admin | Apr 20, 2015 | AAA Needs Updating, Ad Copy Strategy, PPC Tactics
Whether you use a competitive research tool, Google tools, or a mixture of both – there is plenty of valuable information that can be harvested about your competitors’ tactics, simply by taking the time to review their ad copy. What are Their Perceived...