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Is PPC Competitor Bidding Right for You?

by Tim Jensen | Sep 11, 2019 | AAA Needs Updating, Google Ads

By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from Jason Fried, founder of Basecamp: When Google puts 4 paid ads ahead of the first organic result for your own brand name,...

Clix Marketing Blog’s #PPC News & Views: Friday, February 8, 2019

by Clix Admin | Feb 8, 2019 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital Custom Intent Audiences – Making the Connection from Search to YouTube: If you’re new to custom intent, jump in...

Should You Bid on Your Competitor’s Brand Name?

by Clix Admin | Dec 28, 2017 | AAA Needs Updating, Competitive Strategies & Tools, Marketing Strategy

Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types? Do I bid on my own brand name? How do PPC and SEO work together best? What new change is Google going to force on us...

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