by Clix Admin | Jun 11, 2021 | AAA Needs Updating, PPC News and Views
Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views From The Experts Paid Search How and why you should pause paid search (for science) With the right structure and parameters, pausing... 
by Kristin Kusiak | Mar 3, 2021 | Campaign Strategy, Content Marketing, Marketing Strategy, PPC Tactics
In today’s world of digital billboards, social media clutter, and countless other forms of advertising, how do your PPC efforts fit in anymore? You might want to step back to evaluate how to deliberately cut through the noise to improve your results. What is... 
by Abby Woodcock | Dec 14, 2020 | AAA Needs Updating, Campaign Strategy, Content Marketing, Goals, Lead Generation, Marketing Strategy
As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their advertising spend amid the COVID pandemic and the fluctuating 2020 economy. While some are wanting to take a slow and steady... by Abby Woodcock | Oct 3, 2019 | AAA Needs Updating, Campaign Strategy, Content Marketing, PPC Tactics
If you’re just dipping your toe in the Content Marketing pool, you’ll want to go back and read my previous post to help determine if this is a good strategy for your business. If you know it’s an initiative you want to test, you can use the first... by Abby Woodcock | Jun 25, 2019 | AAA Needs Updating, Campaign Strategy, PPC Tactics
This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what content marketing is, how to choose the right content and goal setting. The second post will cover more of the nitty-gritty...