by Tim Jensen | Feb 9, 2022 | Google Tag Manager, Speaking
While I wasn’t able to join my PPC industry peers in person at Hero Conf Austin 2022, I did have the privilege to present a recorded virtual session. My talk was titled “Why Every Digital Marketer Should Use Google Tag Manager.” Google Tag Manager... 
by Tim Jensen | Oct 27, 2021 | Paid Search, PPC Industry
While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the past few years. Our approach to structuring, managing, and reporting on campaigns has shifted in the process. Below are... by Andrea Taylor | Jan 15, 2021 | AAA Needs Updating, PPC News and Views
From the Experts Search Engine Journal YouTube Launches New Hashtag Search Results Pages: Searching on YouTube is getting easier with the introduction of dedicated hashtag results pages. Tinuiti The Top 10 Retail Media Networks (Besides Amazon) Compared: Here are the... 
by Tim Jensen | Nov 23, 2020 | Analytics
In October, Google rolled out Google Analytics 4 (previously “App + Web properties”) as the official default property type for Analytics accounts moving forward. With this rollout comes a rebuild of Google Analytics from the ground up, geared around user events and... by Andrea Taylor | Sep 11, 2020 | AAA Needs Updating, PPC News and Views
Thanks for joining us today for #PPC News & Views. Here are the biggest headlines you may have missed: From the Experts Search Engine Journal Breaking: Facebook to Impose Limits on Number of Ads: This is a change that’s coming in 2021 and if you’re...