by Bethany Bey | Oct 21, 2019 | AAA Needs Updating, Google Ads, Tracking
Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday but didn’t purchase from your site until Tuesday, both the ad click and the conversion would be reported in Google... by Bethany Bey | Sep 5, 2019 | AAA Needs Updating, Conversion Rate Optimization, Google Ads, Tracking
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you... 
by Tim Jensen | May 28, 2019 | Google Ads, Google Tag Manager, Tools & Automation, Tracking
We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant extension to test tracking setups. Today, we’ll cover a more recently released extension that helps you go further in... 
by Tim Jensen | Mar 5, 2019 | Analytics, Google Ads, Google Tag Manager, Tracking
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any... by Clix Admin | Mar 1, 2019 | AAA Needs Updating, PPC News and Views
Happy Friday friends, and welcome to this week’s edition of the Clix Marketing blog’s PPC News & Views! From the Experts PPC Hero Google Is Getting Rid Of Average Position! With the focus on impression share, we have all anticipated the inevitable...