by Clix Admin | Sep 14, 2018 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Journal Google Ads Mobile CTR/CPA/CVR Benchmarks: From Arts & Entertainment to Travel & Hospitality,... 
by Abby Woodcock | Jan 18, 2018 | Audience Targeting, Campaign Strategy, Display Advertising, Google AdWords
In November, Google rolled out some new features, and the one I’ve been most excited to test is Custom Intent audiences for the Google Display Network. I have been a proponent of the GDN for a long time. While I understand its shortcomings, I have run successful... by Clix Admin | Dec 8, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital Guide to Acquisition on the Google Display Network: An in-depth article when seeking out new customers and/or looking... 
by Clix Admin | Aug 23, 2016 | Audience Targeting, Facebook Ads
Custom audiences are great. There… I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a lookalike (similar) audience has been a game changer for the digital advertising industry. Great as custom audiences... by Clix Admin | Apr 2, 2015 | AAA Needs Updating, Multi-Channel Series, PPC Industry
This post marks the sixth and final article in a series on sharing insights across marketing channels and focusing on the benefit of combining paid digital media with other channels in your marketing plan. Check out Part 1: Social, Part 2: Offline & Online, Part...