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An Overview of Customer Audiences by Channel

by Andrea Taylor | Nov 18, 2020 | AAA Needs Updating, Audience Targeting

List upload targeting is among the most powerful tools we have as PPC marketers and it’s certainly one of my favorite features. But each major channel differs a bit in how the list uploads work. Things like what types of information you can upload and the...

Updates Begin Rolling Out for Facebook’s Custom Audience Changes

by Andrea Taylor | Jul 2, 2018 | AAA Needs Updating, Facebook Ads

Today marks the day that Facebook had originally announced as the date for removal of the Partner Categories from the interface. However, this date has been extended to August 15, per an email we recently received. What Does This Mean for Advertisers? It means that...

Clix Marketing Blog’s #PPC News & Views: Friday, June 22, 2018

by Clix Admin | Jun 22, 2018 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC  News & Views! From the Experts Search Engine Land Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos: Here is what you need to...

Clix Marketing Blog’s #PPC News & Views: Friday, January 19, 2018

by Clix Admin | Jan 19, 2018 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Overdrive How to Track Phone Calls With Facebook Custom Conversions: Hello? Steps to measure ‘click to calls’ in Ad Manager....

Not Leveraging Customer Lists? The Simple How and Why

by Clix Admin | Feb 23, 2017 | AAA Needs Updating, Audience Targeting, Facebook Ads, Google AdWords, Marketing Strategy

For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do with getting an accurate list. Maybe it’s due to legal restrictions. Maybe it’s because they feel like the list...
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