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Clix Marketing Blog’s # PPC News & Views: May 20, 2016

by Andrea Taylor | May 20, 2016 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Calculate Your PPC ROI From Conversion to Sale [INFORGRAPHIC]: What better way to understand how to calculate your PPC ROI than...

5 Strategies for Using AdWords Customer Match

by Clix Admin | Apr 6, 2016 | AAA Needs Updating, Ad Copy Strategy, Audience Targeting, Google AdWords, Retargeting

Google AdWords announced Customer Match in September of 2015. Hurray! …now what? Let’s get into what Customer Match is and how you can leverage this targeting type for success in your accounts. What is Customer Match? AdWords now allows you to target...

Living In a Vacuum Sucks: Use All Channels to Influence Display Targeting

by Clix Admin | Oct 19, 2015 | AAA Needs Updating, Audience Targeting, Digging Into Display, Keyword Strategy & Research

Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate channels are managed as stand-alone entities in a proverbial vacuum. GDN over there. Programmatic over there. Facebook...
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