by Kristin Palmer | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization
There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account... by Kristin Palmer | Mar 27, 2018 | AAA Needs Updating, Google AdWords
Demographic bid modifiers were only available for Ages, Gender or Parental Status in the previous UI. With the new UI, finding your demographic groups to add bid modifiers or exclusions is a little bit different. If you’re newer to PPC, I’ll go over the...