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Results from Testing Title Case in PPC Ads

Results from Testing Title Case in PPC Ads

by Kristin Kusiak | Nov 25, 2019 | AAA Needs Updating, Ad Copy Strategy

Recently, I saw a tweet regarding the use of Title Case in PPC ads and questioned what other marketers were doing in their ads. Replies varied based on opinion and personal visual preferences, but no one had tested it out. Well, I have for two different clients.  So,...

Easing PPC Creative Workflow with Canva for Work

by Andrea Taylor | Jul 5, 2016 | AAA Needs Updating, Display Advertising, Efficiency

  Free creative tools are nothing new to the interwebs. They’re handy and don’t require a graphic designer to put together decent looking images. I have some basic Photoshop skills, but I am by no means a designer of any sort. (I’m sure that...

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