by Bethany Bey | Dec 30, 2020 | AAA Needs Updating, Gmail, Gmail Sponsored Promotions, Google Ads
If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1, 2021. As of this date, Gmail ad campaigns will become “read-only”. This means after this date, you will not be... 
by Abby Woodcock | Sep 21, 2020 | Campaign Strategy, Display Advertising
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our... by Andrea Taylor | May 29, 2020 | AAA Needs Updating, PPC News and Views
Happy last Friday of May, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Google Extends Customer Match to the Display Network: If you’re eligible to use this feature, this new targeting option will...